Here's a $20 bottle of soap. Functionally identical to a $3 bottle, so what's the $17 for? Let's assume the people buying it aren't stupid. What are they paying $17 for? A story. A feeling. A souvenir of a shopping expedition or perhaps just a...

Periodically, companies embark upon refurbishing their brand image or re-branding their corporate identity with the help of reputed branding firms. While these branding firms will do their job, you must also be in the know of some essential factors related to this exercise:1: You must...

Website design or redesign is an important step in upgrading your organization’s marketing campaign. It is important to plan in advance and engage key decision makers to define vision and direction for what you would like your website to do. It’s important to set realistic...

Branding the Corporation needs top management involvement big time!Corporate brand is executive responsibility.When it comes to branding the company, direct access to the CEO and other senior staff members is essential. After all, they are the folks who set the direction, determine the values, vision...

Businesses are always talking about "brand awareness", but what is it? Rather than giving you another overly-complicated definition, let's have a look at some popular brands... but look closely.