Three Simple Things To Improve SEO

Posted on Tuesday, 06 October 2009 00:00
Our previous SEO articles have focused on off page factors that improve your SEO opportunities. In this week’s article, we’re going to switch the focus and talk about on page factors.

The Relationship Between Price & Brand

Posted on Friday, 18 September 2009 19:28

Pricing is a key element of your image.

How you price your services has a significant bearing on what people expect from you - and also what you expect of yourself! As long as you have the skills to walk your talk, there's a high degree of choice in what you charge, and how much you earn for your services. If you're not earning enough, it's likely that you're simply choosing not to earn enough (sorry).

In this post, I'll run through the benefits of pricing yourself right, and show how all these factors work in a spiral, supporting each other and working together to create your internal and external reality. Your external image (your brand) is a two-way channel through which you communicate with your prospects. Looking where you pitch yourself in the market, your brand needs to do 2 things at the same time:

• It has to communicate the kind of projects you want to do,
• and it has to show that you already do them.

So if you want to work on great projects, you need to show great work.

If you want to pitch yourself to a certain market sector, you have to look like you already serve that sector, so you can only afford to show work that suits that level. (If you want to work for multinationals, it would be better to show no client work than the site you did for Tina the Florist, no matter how successful.)

I know there's a recession or something weird going on, but I'm going to ask you to think seriously for a minute about putting your prices up!

Here are 8 great reasons why you should consider increasing your rates for the recession:

1. You'll make more money, with less work.
2. Get better jobs.
3. And easier clients.
4. And more spare time.
5. Minimise your opportunity-cost.
6. Builds your brand, and sets high expectations.
7. Create stuff you're really proud of.
8. The cycle goes on.

I will explain the 8 reason in another post.

SEO vs. Online Marketing

Posted on Wednesday, 19 August 2009 00:00
There are two ways of generating online traffic (the third way is to be a celebrity): search engine optimization -- SEO -- and online marketing.

SEO requires more effort and involves less expenses; online marketing requires less effort and involves more expenses.

Web site design and marketing

Posted on Wednesday, 19 August 2009 00:00
Marketing on the Internet leads to targeted traffic to your web site and every online business needs targeted traffic in order to succeed. Whereas your web site design is entirely in your hand your Internet marketing efforts depend a lot on myriad factors. Of course your marketing skills too play a major role. Marketing on the Internet mostly involves promoting your links amidst the search engines and amidst those web sites that complement the subject and theme of your web site but are not in direct competition with you.

12 Principles of Effective Website Design

Posted on Wednesday, 19 August 2009 00:00
Here you’ll find 12 suggestions that can improve your business website design or provide the tools to get it right from the beginning. Please keep in mind that some of these suggestions require patience, time and quite a lot of planning. However, it’s worth it; using these 12 simple rules, you can achieve outstanding results.

Your Website Investment Basic Principles

Posted on Wednesday, 19 August 2009 00:00
It’s amazing how many people invest in e-commerce websites without a basic understanding of how the Internet or e-commerce works. Your website is an investment and in order to get the highest ROI you need to understand some basic principles.