Would you open a business without a telephone? Of course not. A telephone is the traditional means of communication between your company and its clients. However, thanks to the Internet, more and more customers are turning to the World Wide Web for their primary communication and informational needs.
A website has become as integral part of day-to-day business. Having a website creates opportunities. Frankly, a website is so advantageous that a compiled list would be too extensive for this forum. We have, however, created a Top Ten List of Reasons Why Your Business Should Have a Website.
Having a Website Exploits a Global Market
“Having a website creates opportunities.”
Competition is a fact of business life. In order to remain viable your business must constantly innovate and find new markets. Millions of the world’s population are surfing the web. Millions of dollars are being spent daily on Internet transactions. Having a business website helps you to exploit that global market. An online presence allows you to conduct intercontinental transactions from your desktop. Your company is no longer bound by geographical considerations. Think Global!
Websites Open the Door To Opportunity
Internet business starts up costs are minimal. Turn around time is short. You can literally launch a new business via an existing or a new website within a few minutes. How amazing is that?
Websites Improve Customer & Client Interaction
Your customers and clients are probably hooked on the Internet, using it regularly for their educational, communication and business needs. Today, many find it easier to interact with websites rather than telephonically or even sending e-mails. Bringing your business online offers you an awesome opportunity to interact with your customers.
In addition, you can use your website to keep in touch with your customers through blogs, e-Newsletters, discussion forums, etc. This constant contact can keep your business on the top of your customers’ minds, and help you foster customer loyalty. Remember better customer interaction leads to customer satisfaction.
Catch Up with Your Competition
If your competition already has a website and you don’t, they are already winning business that you aren’t even competing for! Building a website helps you stay competitive.
Conduct Low Cost Research & Analysis
Instant feedback from your customers and clients helps you improve your products and services with greater speed. You can organize debates and polls on your website to gather input from your customers and clients and then analyze that data to carry out improvements or follow a more aggressive marketing strategy.
Do Business 24 7 365
A website doesn’t close; it is open all the time. It doesn’t get sick. It doesn’t take holidays. This is essential as you are now tapping into a global market. There is someone always manning the store, your customers. In fact, many website features can be automated so a client is literally the sales person, cashier, and advertiser of your business.
A Website Creates Inexpensive Advertising Opportunities
A well designed website is a marketing tool and acts as a compliment to your traditional advertising or totally on its own. By providing your website address on traditional marketing materials, you can encourage your potential customers to visit your virtual storefront. There your customers can find extensive company, product and service information. This allows you to create a stronger brand image among consumers and helps consumers feel more “in touch” with your business.
Having a Web site also opens up new advertising channels, such as Pay-Per-Click advertising, banner ads, search engine optimization, etc. These forms of advertising often require you to have a Web site, and are an excellent means of reaching a broader audience of consumers.
Websites Portray a Progressive & Contemporary Image
Nobody likes organizations stuck in time warps. Your organization should be up-to-date with current technologies; this conveys to your customers and clients that you have got a progressive thinking and you adapt to newer technological trends with great flexibility and speed. By having a website you will be offering your customers and clients an interface they are much used to using on a day-to-day basis.
Websites Save You Lots of Money
Your website can save lots of money by automating most of your functions. For instance, when you sell through your website you don't have to maintain a stock or inventory. Simply maintain an online inventory that people can browse through and order from. Once they have placed an order you can arrange for the product and then get it shipped from the original supplier or the manufacturer. Since most of the processing happens through the website you don't need much staff to process the orders. If somehow you can transfer all your business operations to your website you don't even have to commute daily to your workplace; you can manage everything from where you stay.
All these factors can help you save lots of money.
Websites Educate Prospective Customers and Clients
Sometimes you need to educate people in order to make them appreciate what you are offering. By constantly publishing informative and educational content on your website you can raise awareness regarding your product or service and convert casual visitors into paying customers and clients. Sometimes if the demand doesn't exist it can be created by making people aware of the need.